We at UVA Today headquarters can now brag: We blogged about Matthew Friedman weeks before he, his brother, an actor friend and Huff the Great Dane found fame and fortune by winning a Super Bowl ad contest.
Matthew Friedman is the 1995 U.Va. Arts & Sciences alum, who, with his brother, entered a commercial for Doritos in the annual “Crash the Super Bowl” contest. Matthew contacted us looking to drum up online votes to get his creation — which he claims to have shot for less than $20 — aired during the Super Bowl broadcast. That effort succeeded, and he won $25,000 and tickets to the game.
That fairy tale would probably have been enough for anyone. Then came even more amazing news: A USA Today panel of experts selected the Friedmans’ ad as the most popular spot to be aired during the game, winning them a cool $1 million.
Read more about the big win here. And in case you missed it, here’s the winning effort:
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